An analytical approach to healthcare marketing.
The healthcare market is a non-profit market in essence. Therefore, a specific approach to the marketing of these services are needed.
The starting perspective of healthcare marketing is quite similar with healthcare quality assurance (healthcare “perceived” quality).
The goal of healthcare marketing is often improvement of perceived satisfaction of the clients (may they be patients or other).
The marketing research process involves systematic gathering of patient information or data (medical or general) that will help you identify specific issues of concern among your patients. That will allow you to formulate an patient relationship approach that really address your patient needs.
We can help you in all steps of the marketing research or patient satisfaction studies, be they observational, survey-based or focus-group based. From paper mail to internet surveys, we can make sure you get the most out of your market research, and obtain correct and relevant knowledge.